LifeTrends Reveals Brand Refresh, Demonstrating Company’s Transformation and Focus on Evolution and Innovation 

Austin, TX (May 1, 2023) LifeTrends® rolled out a brand refresh with a focus on the future of life insurance intelligence.  Their platform allows life insurance companies, brokerage general agencies (BGAs) and producer groups to access data, product due diligence and product intelligence at the touch of a button. 

“While our products and services have evolved greatly over the last 12 years, our technology platform has not progressed at the same speed. It was time to develop a technology roadmap that allows us to be nimble and respond to industry needs at a faster pace,” said Karen Joyner, CEO, Co-Founder and Managing Partner. “LifeTrends’ new look and feel establishes that there will be continuous evolution and innovation on the horizon.” 

Initial components of LifeTrends’ brand refresh include updated brand colors as well as a new logo. The logo supports the concept of overlapping data to reveal new insights. The design contains curved hills which resemble higher aspirational outcomes. “It ties in perfectly with the services we offer today and establishes our path forward. Innovation is at the heart of everything we do,” stated Nick Fidanza, Chief Innovation Officer. 

The new brand has already rolled out on LifeTrends’ subscription platform and its public site. The platform improvements will provide an enhanced user experience for all partners and will allow LifeTrends to be more agile in the future. 


LifeTrends specializes in providing data analytics, product due diligence, market intelligence and product pricing support to the life insurance industry. Learn more at or connect with us on social media.

LifeTrends logo and brand mark
    PO Box 150639, Austin, TX 78715
     3001 S Lamar Blvd
        Ste 101
        Austin, TX 78704

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