Who we are!
“We take data and relationships very seriously. We take ourselves a little less so – in the best possible ways. We like to have fun and find joy in the time we spend together.“
-Someone at LifeTrends (Probably Karen)
21 People, 4 Shared Values and 1 good story. That we are still writing!
Meet the Team
Chief Executive Officer
& Co-Founder
Chief Innovation Officer
Head of Product Strategy
& Client Services
Director, Product Management
Director, Data & Custom
Manager, Data
Senior Data Specialist
Senior Market Analyst
Marketing Coordinator
Custom Data Specialist
Custom Data Specialist
Automation Engineer
Custom Data Specialist
Data Specialist
Data Specialist
Administrative Director
Solutions Architect
IT Director
Lead Software Engineer
Software Engineer
People come first.
Our employees are not just employees, and our partners are not just customers. When you care for the whole person, great things happen.
We’re one team.
We’re a small but mighty team. Everyone at LifeTrends plays a critical role to our success. We win when we move forward together.
Our Values!
Curiosity fuels growth.
We recognize the need for change, approach it with curiosity and aren’t afraid to try new things to get better results.
Integrity rules.
We are in the data business. Integrity in our data and in our people is our top priority. We hold ourselves accountable for our outcomes and take initiative to improve our internal processes to better support our partners.
Our Story
Dig into our evolution!
May 2023
Brand Refresh & New Technology Platform Launched!
May 2021
Nick Fidanza joins as Chief Innovation Officer
March 2021
Karen Joyner Named CEO
January 2021
LifeTrends Celebrates 10 Years!
November 2019
1st Industry Booth @ NAILBA
May 2017
20TH Carrier Partner Celebration
October 2016
Third Major IMO Partner
September 2016
Carrier Partner Appreciation Day (Austin, TX)
January 2016
5th Year Anniversary Celebration
July 2015
Named Most Creative People in Insurance by LifeHealth Pro
September 2012
First Salaried Employee – John
July 2011
Web Developer On Board
Orion, a stay-at-home dad, joined as a contracted developer and became a partner in January 2013.
July 2011
Genworth 1st Carrier Partner
January 2011
Founded – The Story Begins
LifeTrends was founded with 3 owners (Mike, Karen & David) and two contracted web developers.
Contact Us
"*" indicates required fields