Who we are!

We take data and relationships very seriously. We take ourselves a little less so – in the best possible ways. We like to have fun and find joy in the time we spend together.

-Someone at LifeTrends (Probably Karen)

21 People, 4 Shared Values and 1 good story. That we are still writing!

Meet the Team

Chief Executive Officer
& Co-Founder
Nick-LifeTrends Team
Chief Innovation Officer
Kim-LifeTrends Team
Head of Product Strategy
& Client Services
Sydney - LifeTrends Team
Director, Product Management
Zaahirah- Director, Data & Custom
Director, Data & Custom
Matt- LifeTrends Team
Manager, Data
Oliver- LifeTrends Team
Senior Data Specialist
Senior Market Analyst
Cameron - LifeTrends Team
Marketing Coordinator
David P - LifeTrends Team
Custom Data Specialist
Matthew- LifeTrends Team
Custom Data Specialist
Jeffrey- LifeTrends Team
Automation Engineer
Joshua- LifeTrends Team
Custom Data Specialist
Cole - LifeTrends Team
Data Specialist
Ellie-LifeTrends Team
Data Specialist
Tara- LifeTrends Team
Administrative Director
Ryan- LifeTrends Team
Solutions Architect
Brian- LifeTrends Team
IT Director
Whitney- LifeTrends Team
Lead Software Engineer
Noah- LifeTrends Team
Software Engineer

People come first.

Our employees are not just employees, and our partners are not just customers. When you care for the whole person, great things happen.

We’re one team.

We’re a small but mighty team. Everyone at LifeTrends plays a critical role to our success. We win when we move forward together.

Our Values!

Curiosity fuels growth.

We recognize the need for change, approach it with curiosity and aren’t afraid to try new things to get better results. 

Integrity rules.

We are in the data business. Integrity in our data and in our people is our top priority. We hold ourselves accountable for our outcomes and take initiative to improve our internal processes to better support our partners.

Our Story

Dig into our evolution!

May 2023

Brand Refresh & New Technology Platform Launched!

April 2023

30 Carrier Partners

May 2021

Nick Fidanza joins as Chief Innovation Officer

March 2021

Karen Joyner Named CEO

January 2021

LifeTrends Celebrates 10 Years!

November 2019

1st Industry Booth @ NAILBA

May 2019

LifeSales Platform Launched!

February 2018

LifeTrends Version 3.0 Arrives!

May 2017

20TH Carrier Partner Celebration

October 2016

Third Major IMO Partner

September 2016

Carrier Partner Appreciation Day (Austin, TX)

January 2016

5th Year Anniversary Celebration

July 2015

Named Most Creative People in Insurance by LifeHealth Pro

Think Advisor

February 2014

10th Carrier Partner

October 2013

LifeTrends.com domain name purchased for $1,500

prior site was lifetrendsintel.com

December 2012

5th Carrier Partner

September 2012

First Salaried Employee – John

July 2011

Web Developer On Board

Orion, a stay-at-home dad, joined as a contracted developer and became a partner in January 2013.

July 2011

Genworth 1st Carrier Partner

May 2011

First Product Demo

Beta platform debuted in Indianapolis, IN at LISSSG (Life Insurance Sales Support Study Group)

January 2011

Founded – The Story Begins

LifeTrends was founded with 3 owners (Mike, Karen & David) and two contracted web developers.

LifeTrends logo and brand mark
    PO Box 150639, Austin, TX 78715
     3001 S Lamar Blvd
        Ste 101
        Austin, TX 78704

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