Nothing lasts forever. Remember how quickly the VCR became obsolete as soon as DVD players came on the scene? Technology since then has come a long way because things change, and change helps push innovation. The life insurance industry is no exception. People constantly innovate to make new and better products, and no product stays at the very top forever. But how often does this happen and how quickly do the best offerings shift out of the top illustrating spot in their marketplaces?
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