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GUL Tag

Guaranteed variable universal life (GVUL) and traditional guaranteed universal life (GUL) products can seem like very different vehicles. After all, they look and feel like very different sets of wheels with their own individual styles, target audiences, and requirements, but under the hood, the same...

Many producers have considered guaranteed universal life (GUL) as the go-to strategy for a simple, straight-forward sale, and for good reason. These products provide the rock-steady assurance of a long-term guarantee and premiums which have essentially remained competitive, despite significant pressure from a consistently lower...

“100% customer satisfaction guaranteed or your money back!” While life insurance is certainly different than these familiar ads, one of the major trends in guaranteed universal life (GUL) a few years back was a concept that ran along similar tracks known as Guaranteed Refund Options...