Taking a look back at life insurance trends we’ve seen products fall in and out of favor. Fifteen years ago, guaranteed universal life (GUL) enjoyed its heyday. Then, we watched alternatives to GULs rise, focused on a similar value proposition. Sometimes this took the form...
If this year has shown us anything, it is the unfortunate truth that big things happen with little to no prompting that can change the entire course of our lives. We in the life insurance industry know this far too well and have made it...
It’s the end of the decade, and we thought it appropriate to wistfully look back to see where the ‘twenty-teens’ have brought us. Let’s first remember that when those years started, our industry was recovering from the 2008 financial crisis. LifeTrends launched in 2011, just...
More and more people are seeing the benefits of preparing for unforeseen illness due to the state of health care and its increasing costs. Though the concept of long-term care (LTC) is not a new one, we have seen a resurgence in its popularity integrated...
Long term care (LTC) or chronic illness (CI) riders on a life insurance policy can create great value for a client with multiple financial planning needs. These living benefits can supplement the primary death benefit protection of life insurance by extending optional coverage to the...